The U.S Olympic team used to be outfitted by Roots, and will now be outfitted by Ralph Lauren. I think it's funny that the team was outfitted by a Canadian company, does that seem weird to anyone else? There are so few places to even buy Roots clothes in the States, even though it's as ubiquitous in Canada as the Gap is here. But maybe the US team is more visible than the Canadian team, so it was great advertising for them.
Apparently their designs for the Beijing Olympics were too casual, so they were "Auf-ed" to use a Project Runway-ism, and polo is in.
Read about it in the WSJ.