Monday, February 11, 2008
Business Model for Brand-Building
The WSJ has an interesting article about Tory Burch - yes, i hate all of their logo-covered things, but some pieces aren't shameless self-advertising. Anyway, the article informs us that because she and her wealthy husband had the capital and connections, they were able to build a brand incredibly quickly and successfully. While she seems concerned about a glut of logo covered pieces, i have yet to see that translated into their products. And if all the reports of lowered spending and pulling back from ostentatious spending (anything logo covered seems to me to be included) is true, will her brand suffer? Or will the fact that it's "mid-priced" make all the difference? I guess we will have to wait and see.